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Trusted Parents

Conversion Funnel Tracking

Search → Contact Inquiry → Lead Submitted → Verified Review · with cohort analysis by parent profile

Total Searches

12,480

Last 30 days

18% vs last month

Contact Inquiries

1,920

15.4% of searches

12% vs last month

Leads Submitted

1,240

64.6% of inquiries

9% vs last month

Verified Reviews

312

25.2% of leads

24% vs last month

Parent Journey Funnel (Last 30 Days)

Search
12,480
100%
Profile View
5,840
47%
53.0% drop-off
Contact Inquiry
1,920
15%
32.0% drop-off
Lead Submitted
1,240
10%
5.0% drop-off
Verified Review
312
2.5%

Search → Inquiry

15.4%

↑ 2.1% vs last month

Inquiry → Lead

64.6%

↑ 3.4% vs last month

Lead → Review

25.2%

↑ 5.8% vs last month

Overall Conversion

2.5%

↑ 0.4% vs last month